Our Process
This is what you can expect when your hire the experts at Alex Ciprian Media to produce your next Video Production Project
Launching your idea in the right direction
Phase ONE
Discovery
Before getting started on any project we need to assess our plan to make this the most effective launch possible. We need to hit our target audience with the message that connects with them best. To do this Alex Ciprian Media goes through an exhaustive process to find competitors, develop a core message, create a release strategy, and determine viability in the market.
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Define your Purpose
We want yo make sure you have a mission before you embark on a Video Production journey. We need to know what you would like to get out of sharing your story.
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Develop a Core Message
A well-defined purpose leads to a well-defined message. Your idea for how you want to come across is important to what we do so your voice is your own.
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Market Analysis
What are your peers doing? We love to be original so our inspiration is drawn from many different avenues. Assessing your competitors is key to any marketing.
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Spot Trends
We keep up with the world. We know what works on different platforms and we’re not scared to experiment. We always make sure your video will stay in style.
Creating a visual language
Phase two
Pre-Production
Video Production is a form of translating. We want the viewer to ensure they understand everything they need to know to be well informed on the content you are translating to them. There is no challenge too big, we can ensure your target viewer understands everything you’re trying to say to them.
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Script & Copywriting
You want your vision to be clear. This is where the most time is spent on refining and relaying your message so it is both informative and entertaining. We specialize in creating videos that approach information-dense topics in exciting ways.
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Storyboarding
Like the script and copy, we need your visuals to match. A storyboard helps you to see the final video vision before it even goes to production. We don’t like surprises but that doesn’t mean we don’t leave room for creativity if the set calls for it.
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Creative Direction
We do things differently at Alex Ciprian Media. We focus our efforts on the look and feel of our videos. We merge the worlds of cinema and branding to create a cohesive look that leaves a lasting impression with your audience.
finding individuals to make the dream come true
Phase three
crew members
We work together with a number of team members that can help to enhance every production. We operate on a subcontractor basis so you are only responsible for whom you feel will elevate your production. At Alex Ciprian Media we can do anything, but we get by with a little help from our friends!
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Copywriting
Our team produces compelling and engaging copy for various mediums. We ensure to find the right fit who can extend your message to the people who need to hear it.
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Make-up Artist (MUA)
On-screen talent needs to look their best. Whether it's minimizing glare, managing shine, or accentuating features under varying lights.
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Set-Design
Meticulously crafting environments that immerse audiences, setting the stage for storytelling through captivating and visually impactful settings.
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Lighting Designer
Artfully manipulating light to create mood, atmosphere, and visual depth, accentuating the narrative and enhancing the overall cinematic experience.
determining the right tools for the job
phase four
Gear/Equipment
Giving your production may require a specific look which may need additional tools. We have an extensive knowledge on everything camera, optics & image capture related so you can ensure we will be able to translate the look you are going for on-screen. We provide opportunites to view the production and process as it’s happening to make sure we look after all details on set, elimating the need to “fix it in post”.
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We are equipped with a 4 Cam Multi-Cam setup that can be operated with one operator or multiple depending on your needs.
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We always determine what would look best on each subject before we head into production. Our typical lens lineup is clean with no visual aberrations or blemishes. However, we do see the need for certain looks and we can replicate effects where desired.
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We have an array of studio lighting, diffusion and colour options to make our subjects pop out of frame. Our knowledge of lighting is vast and we use our equipment wisely
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Backups are key when it comes to audio. We stick to the playbook and make sure we have at least two sources capturing audio at all times. We pick the right tools whether it’s a lav mic, a boom mic, or an on-camera shotgun. Our background in audio production surpasses that of the average videographer so post-processing is always available for those who require additional sweetening.
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In addition to our cinema package, we do offer on-set behind the scenes still and video if your production requires an additional boost that can help build hype for your final video.
Providing the right environment
phase five
Location Scout/Travel
At Alex Ciprian Media we are professionals at dealing with any lighting challenges that may come our way. By using advanced cinematography techniques we can create environments that look better on camera than they do in real life. Provided enough time, we can create a stunning ambiance that allows any angle to be achieved and any desired look to be enhanced.
Know the Space, Ahead of time
Results tend to be better in places we are familiar with. We may deem it necessary to scout a location ahead of time to ensure we know what angles we can shoot and when. Alternatively, photos and videos explaining this in advance could work as a substitute. We see this process as a must to ensure timelines are met. Without a location scout in advance, your project may unfortunately fall behind schedule.
Key factors that can affect your production
Indoor/Outdoor Location
Weather Forecast
Time of Day for Shooting
Electrical Outlets/Power Draw
Access to Location (Times and Availability)
Personnel that must be present
Location Rental Fees
Sound Considerations
Comfort (AC/Heat, Waiting Areas, etc)
We can go anywhere
Although we’re based in Barrie, Ontario our ability to get anywhere is possible. Depending on the location chosen, there may be some other fees incurred through gear rentals, team member additions, hotel stays, travel time, fuel expenditures, etc. We will be upfront with all costs and ensure both parties on in agreement on how we make it to your desired location.
Breathing Life into your vision
phase six
PRoduction
At this point, production should be relatively easy. If we have taken all steps beforehand, we can expect a smooth operation with room to experiment and have a little fun! The schedule should be set and all expectations will have been communicated between all parties.
Our Production Process
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The Roadmap
We do plan contingently and prepare for all foreseen situations however the smoothest productions always follow the roadmap as closely as possible. Our provided schedule will also outline all probable complications as well.
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Setup Time
Our approach to all of our projects is to make it look and sound as professional as possible. No matter the style, we always need an appropriate amount of time to create stunning visuals.
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Interviews & Main Content
Also known as A-Roll. We capture this first because it takes the longest and determines the remaining footage we need to capture. Ideally our talent has rehearsed their parts so we can move through this part quickly.
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B-Roll
As the day unfolds we can capture any additional footage needed to tell the story. We have determined a shot-list beforehand but making time for alternative shots may also help to improve the final product.
sequencing, selecting, sweetening
Phase seven
Post-Production
They say you write your story three times. Once during the script, once on-set and once again when you edit. We give you all the necessary elements while still allowing the creative magic to find it’s way into the process. We only want good suprises so we ensure we stay on brand all while allowing that potential to do a little “extra” with your production. This is that wow-factor!
Your Tasks before we start
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Song Selection
We use audio libraries to choose songs that fit your video and vibe. During our discovery phase we would have determined the sounds you’re looking for so we will send you a small selection that you can choose from. Alternatively, the option is open for you to choose any tracks you feel is the right fit.
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Confirm References
At this point our references may have evolved from our initial meetings so we would love to confirm our references are still on point with your vision. We can always send additional and alternative sources for you to review. This is up to our discretion and may not be a necessary step for your production.
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Interview Rough Cut
If we do our job well, then we should have more than enough footage to pull from. If applicable, we could share a rough cut of our A-Roll to show you options for the content we’ve captured. Please note, that this is up to our discretion and may not be a necessary step for your production.
Main Benefits
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Sequencing
The flow of your video is of utmost importance. Here we create the story and develop the voice, tone, and vision for the final product. On some occasions, we will reach out to you to review the file at this stage if we require additional guidance.
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Audio Mixing & Sound Design
Audio is half of the video so we make sure we get it right. We have an acoustically treated studio with multiple playback sources to make sure your audio translates on different systems.
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Colour Correction & Grading
We use a very intensive process that gives every clip the proper attention it needs. We color-match and grade the entire project to match your style. This is the step that separates a professional look from an amateur one.
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Animations & VFX
Our last step is adding callouts and finishing touches that give your video the extra flair. Our background in branding and creative direction is what gives us the unique edge that keeps things aligned with your corporate vision.
delivering on our promise
phase eight
deliverables
After finalizing your payment and our process we are able to move into the final delivery. Here we will send your files in the formats you’ve requested. We have the ability to create a plethora of different content based on your needs and requirements. Below are a few of our most popular products that help you tell your stories.
Our Services
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Mission Videos
These videos are all about your brand’s mission and why it is you do what you do. Think of it as a video version of your “About Us” page.
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Product Videos
Show your products off with a Featured Product Video. This could be the perfect solution to displaying the product benefits in video format.
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Interview Videos
Like a small corporate documentary. Completed with b-roll footage these videos also work great for testimonial videos.
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Social Media Content
Short-form content for your quick social media consumption. Turn your main Mission and Feature Videos into vertical Reels, Shorts and Tik Toks.
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Educational Course Content
Create course content to sell and market your own educational courses. This is for public consumption and can be used in tandem with a marketing strategy.
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Video Podcast Production
Give your new podcast a visual element and raise your production value for your audience. Perfect for those who want to create a “show’ around their podcast.
bringing this project to a close
Phase nine
Revisions
Our process for revisions is one that we’ve developed though our years of experience in content creation. We’ve created projects for a wide range of clients, industries and deliverables. This approach ensures every voice is heard and every revision is communicated clearly without judgement. Please reach out if anything doesn’t make sense for how the revision process should work.
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If there are notes that need to be applied to every video, or only a certain amount of videos. This can be communicated through the same email as your original revisions in bullet or list form. We cannot guarantee your revision will be reflected in the video if it is not communicated within the same email.
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Please use a list format to describe your changes through your revision email. We want to ensure your voice is heard and we’re not spending extra time trying to sift through paragraphs with multiple revisions.
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It is recommended that you watch over all of your deliverables thoroughly and let all applicable parties see the latest version before creating revisions. There may be additional fees for revisions that were not communicated in your revision email.
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Our process must be streamlined to provide our best efforts for your video. We request all revisions come in one email. Please also ensure there is only one dedicated person who will be the main contact for all revisions and revised videos.
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It may be possible that we cannot achieve all revisions and would like to be upfront about this in our communication. We will be sure to reach out to you if some changes can’t be made or will incur a potential extra cost. If we’ve done our job correctly there shouldn’t be any big surprises at this point in the project.
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In the unlikely event that the project may need an overhaul, we would like to open our communication with a consultation call to determine the factors we can help with. In most events, this call will be an additional fee.